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ADMA
How do you build a brand that feels established before the work is even there?
2026
Some projects click right away.
This one took a bit more time to unfold.
ADMA is a real estate company focused on long-term thinking.
Less about quick wins, more about building something that holds.
Life. Land. Legacy.
A simple idea on paper, but not that simple to translate into a brand.
After the moodboards, it took two to three rounds to align on the direction.
It was a process of understanding how they think and how that should come through visually.
One of the key challenges was designing a bilingual logotype.
Since the brand operates primarily in English, the process started there, with the Hebrew version developed to carry the same tone.
Not a translation, but a parallel system.
Another layer was the request for an infinity-like symbol.
Instead of adding something external, the solution came from within the typography.
The sheva in the Hebrew logotype became the symbol, expressing continuity and long-term thinking.
The result is a clear and grounded identity, designed to feel established early and grow over time.
This one took a bit more time to unfold.
ADMA is a real estate company focused on long-term thinking.
Less about quick wins, more about building something that holds.
Life. Land. Legacy.
A simple idea on paper, but not that simple to translate into a brand.
After the moodboards, it took two to three rounds to align on the direction.
It was a process of understanding how they think and how that should come through visually.
One of the key challenges was designing a bilingual logotype.
Since the brand operates primarily in English, the process started there, with the Hebrew version developed to carry the same tone.
Not a translation, but a parallel system.
Another layer was the request for an infinity-like symbol.
Instead of adding something external, the solution came from within the typography.
The sheva in the Hebrew logotype became the symbol, expressing continuity and long-term thinking.
The result is a clear and grounded identity, designed to feel established early and grow over time.
