Minshar for Art
Rebranding my school
2018
The Minshar School of Art rebranding emerged from personal transformation. Having experienced how this institution shaped my creative journey, I wanted to give something meaningful back.
I transformed a simple logo into a comprehensive identity system, preserving Minshar's authentic grungy/street essence while introducing contemporary design principles. The custom typeface—bold, unapologetic, and playful—became the voice of the school's character.
Research conversations with faculty, students, and the founder revealed Minshar's remarkable diversity, which I celebrated through collages incorporating elements from students' works. The project culminated in designing the final grades exhibition, where stakeholders enthusiastically embraced an identity that truly reflected their community.
I transformed a simple logo into a comprehensive identity system, preserving Minshar's authentic grungy/street essence while introducing contemporary design principles. The custom typeface—bold, unapologetic, and playful—became the voice of the school's character.
Research conversations with faculty, students, and the founder revealed Minshar's remarkable diversity, which I celebrated through collages incorporating elements from students' works. The project culminated in designing the final grades exhibition, where stakeholders enthusiastically embraced an identity that truly reflected their community.
