RC Cola International
Global Brand Refresh
2024
When RC Cola International approached me for a brand refresh, I was thrilled to collaborate with their marketing team on an exciting challenge. Together, we transformed what started as a straightforward update into a comprehensive reimagining of an American classic for a worldwide audience spanning 70 countries.
One of our greatest challenges was creating a unified system that could accommodate multiple sub-brands while remaining culturally relevant across diverse markets. This required a delicate balance - designing a visual language that's unmistakably RC Cola, yet flexible enough to adapt to local preferences and sensibilities around the world.
I began with the logo - the heart of the brand. My approach was meticulous yet creative, giving it a modern facelift while carefully maintaining its core identity. The result is a versatile emblem that shines across all mediums, from billboards to bottle caps.
For typography, I selected Anton from Google Fonts for its clean simplicity and bold presence - a strategic choice offering clarity that transcends language barriers. I took RC Cola's existing colors and infused them with new energy, creating a vibrant spectrum that captures attention and embodies the refreshing burst of flavor in every sip.
The result is a brand identity as effervescent as the drink itself - energetic, bold, and remarkably accessible. This wasn't just a refresh - it was a renaissance, inviting the world to "Experience the Bold" in every bubble, every sip, every moment.
